Tag Heuer timepieces have always stemmed from cutting edge research at the forefront of the watchmaking industry. The company’s revolutionary technologies include the oscillating pinion for mechanical stopwatches in 1887, the first automatic-winding chronograph movement ( Calibre 11) in 1969, the first luxury smartwatch in 2015, and the ground-breaking Isograph technology in 2019 to name but a few. Shortly after the company’s inception, TAG Heuer introduced the Mikrograph - a mechanical chronograph five times more accurate than any other - and became the official timekeeper for the most famous sports competitions. With the arrival of motorsports, TAG Heuer became the first watchmaking brand to sponsor the Formula 1 World Championship. In honour of this connection, the first Tag Heuer Formula 1 watch was launched in 1985.

The company’s association with Formula 1 racing continues to this day with partnerships with the Aston Martin Red Bull Racing Formula 1 Team and the Formula 1 Monaco Grand Prix. Other prominent partnerships which capture Tag Heuer’s motto, “Don’t Crack Under Pressure”, include the Formula E World Championship (of which the brand is a founding partner), the TAG Heuer Porsche Formula E team, the World Endurance Championships, and the Indianapolis 500. From the wrists of the drivers who have marked the history of motor racing to your wrist, TAG Heuer watches have a lasting impact on their time and era.

If there is anything we can do to assist in your search for the perfect timepiece, please do not hesitate to contact us. Our friendly and knowledgeable staff can guide you through our range.
We also carry a very select range of pre-owned Swiss timepieces, and trade-in options are available.
Partridge Jewellers further specialise in the servicing of Swiss timepieces. Regular servicing by a Swiss watch specialist will help the performance of your watch and extend its life. Please bring your watch into any of our stores and speak to one of our well-informed assistants.

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