Louis-Ulysse Chopard founded his own workshop in 1860 in Sonvillier, the Swiss Jura. Since 1963 Chopard is owned by the Scheufele family and its headquarters are located in Geneva. It is independent and vertically very integrated, controlling the entire process from design to distribution.
Over 30 different crafts are practised in three manufacturing sites with a strong emphasis on in-house training. Chopard has built its reputation on iconic collections such as Happy Diamonds, Happy Sport and Mille Miglia, while Chopard’s Haute Horlogerie expertise in fine watchmaking is acknowledged and expressed in the L.U.C and L’Heure du Diamant collections. The firm is also highly recognized for its high jewellery creations.
Chopard is a faithful partner of the Cannes Film Festival as well as classic racing events, such as the Mille Miglia and the Grand Prix de Monaco Historique. The Maison is also the official timing partner of Porsche Motorsport.
According to its fundamental values, Chopard launched in 2013 The Journey to Sustainable Luxury: a multi-year programme deepening its engagement in sustainable luxury, by sourcing from businesses that are demonstrably committed to responsible, ethical, social and environmental practices. At Baselworld 2018, the Maison announced its commitment to use 100% ethical gold for its watch and jewellery products.