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De Beers Forevermark

De Beers Forevermark diamonds are truly exceptional – selected by hand, less than 1% of the world’s natural diamonds are chosen to carry the Forevermark name. Every step in a Forevermark Diamond’s journey adheres to strict criteria, calling on master craftsmen and the most experienced of experts. Each Forevermark Diamond’s unique inscription is an assurance that it meets stringent standards of beauty and rarity and that it is responsibly sourced.

Our customers come to us as we know the market like no one else. Our relationships with the finest Swiss watch maisons span decades, including Rolex who we have worked with for over 30 years.
This close connection has led to the opening of our dedicated Rolex boutique at 44 Queen St, Auckland. The first of its kind in New Zealand, this sumptuous space is nestled in the heart of Auckland's luxury precinct. Our knowledgeable sales assistants can guide you through our Rolex models and advise you on the technical aspects of each watch. Beautifully appointed private viewing spaces are available as well. Not to be left out, our Wellington, Christchurch and Queenstown stores also carry an impressive range of Rolex models.

If there is anything we can do to assist in your search for the perfect timepiece, please do not hesitate to contact us. Our friendly and knowledgeable staff can guide you through our range. We also carry a very select range of pre-owned Swiss timepieces, and trade-in options are available.
Partridge Jewellers further specialise in the servicing of Swiss timepieces. Regular servicing by a Swiss watch specialist will help the performance of your watch and extend its life. Please bring your watch into any of our stores and speak to one of our well-informed assistants.


Forevermark are committed to the pursuit of absolute beauty.

Drawing upon over 130 years of diamond expertise, their unmatched quality assessment processes mean that Forevermark diamonds are the most carefully selected and, therefore, the most beautiful in the world.

Forevermark go beyond the standard 4Cs, individually selecting diamonds against additional rigid criteria, ensuring meticulous accuracy through the entire process of sourcing, cutting, polishing and grading for uncompromised perfection.

Forevermark’s additional selection critieria ensures that rough diamonds are of superior quality even before they are cut and polished, a diamond’s polish must have a high degree of transparency to reflect and refract light, and a diamond’s cut must be precise enough to result in both outstanding symmetry and durability.



Emphasising every stone as unique, rare and beautiful, Forevermark have their own certificate of authenticity incorporating standards beyond cut, colour, clarity and carat to ensure each diamond is truly exceptional and one of a kind.

A diamond must go through, at minimum, a seventeen-step process at the hands of master selectors and expert graders to become a Forevermark diamond.

Using patented technology developed by the De Beers group, Forevermark diamonds are inscribed with an icon and a unique identification number which is invisible to the naked eye and in no way affects the internal clarity of the diamond.

Less than 1% of the world's natural diamonds are eligible to become a Forevermark diamond, meaning that each and every one is a masterpiece.

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Responsibly Sourced

The Forevermark promise means that each Forevermark diamond is not only beautiful and rare, but also responsibly sourced.

Throughout a Forevermark diamond's journey from rough to polished, particular care is taken to ensure responsible business practices through Forevermark’s Three Pillars of Responsible Sourcing: Protecting The Natural World, The Mark of Integrity and For Women, Forever.

Protecting The Natural World

For every hectare mined by De Beers (Forevermark’s parent company), 6 hectares is set aside for conservation. So far, approximately 200,000 hectares of land around DeBeers’ mines has been set aside for this purpose. This includes a 15,669 hectare conservation park in Botswana which is home to more than 1,700 animals and a field unit for Cheetah conservation. At certain times of the year when the Caribou migrate, mining is stopped to allow safe passage for the animals.

The De Beers Group has been active in rhino conservation for many years, including breeding and relocation programmes. The white rhino, in particular, is under severe threat. This has led to De Beers undergoing a joint venture with the Government of Botswana to support a significant proportion of Botswana’s white rhino population through initiatives that conserve and grow the population and release individual rhinos back into the wild.

Mark of Integrity

At the heart of a Forevermark diamond lies an enduring commitment to integrity. Each Forevermark diamond’s unique inscription is an assurance that it has been tracked and monitored at every stage of its journey to ensure it is conflict-free, untreated and natural.

For Women. Forever

Forevermark supports women and their families in diamond producing countries by providing access to education, healthcare, professional training and enterprise development programmes. De Beers supports a diverse range of initiatives which help women become successful entrepreneurs by assisting in their development, funding and mentoring to enable them to grow their own businesses.